Lavazza: Reserva de Tierra

graphic design, illustration, window display design

A collaboration that began in 2017 with the first showcase for the Reserva de Tierra brand in Turin that will transform into a journey that continues to this day with the creation of the illustrations that symbolize the world of Reserva de Tierra and special projects such as the customization of the coffee machine for Expo 2020 Dubai and a tree that represents the values ​​of the brand.

EXPO 2020 DUBAI
Customisation of the coffee machine and grinders introduced at the Italian Pavilion, Expo Dubai 2020, plus other elements of communication for Reserva de Tierra. ​​​​​​​
WOC BERLIN
Design and illustrations for different elements of communication for Tierra Stand at World of Coffee exhibition in Berlin.
Design of the central part of the stand that represents the Tierra brand World and values.
Triennale MILANO 2022
Lavazza Global Marketing meeting
Design and illustrations for different elements of in store communication for Tierra brand. The project was presented at Global Marketing meeting at Nuvola Lavazza
Big Store de Milan
Hand made murals realized to comunicate the Tierra brand at Big Store bar in Milan
EDIT TORINO
window display design
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